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Logo of Padilla Produce Inc. featuring a simple line drawing of a tractor, representing the agricultural industry and fresh produce.

About Us

Our Story

Padilla Produce Inc. is a proudly family-owned and operated farm market business established in 1997. With deep roots in agriculture, we specialize in the wholesale distribution of fresh, high-quality produce, including watermelons, cantaloupe, peppers, onions, and alfalfa.

Our story begins with Felipe Padilla, a visionary whose farming journey started in the rural fields of Mexico. In the 1970s, Felipe immigrated to the United States and began working as a field laborer in Crowley County, Colorado. It was there that a local farmer saw Felipe’s potential and helped him navigate the systemic barriers he faced as a newcomer. With that mentorship and a relentless work ethic, Felipe was able to establish his own farm—laying the foundation for what would become Padilla Produce Inc.

Since our founding, we have remained deeply committed to food equity, striving to provide affordable, nutritious produce to communities of all income levels. This commitment remains central to our operations today.

In December 2020, Felipe passed away from complications due to COVID-19. His loss was deeply felt, but his legacy lives on. Today, his wife and their three children continue to own and lead the company with the same passion, resilience, and dedication to innovation and sustainability in agriculture.

Over the years, we’ve developed a strong reputation for excellence in cultivating watermelons, cantaloupe, and peppers. Our partnerships since 2000 with brokers have enabled us to distribute watermelon annually to markets across state lines. Additionally, we proudly work with small-scale vendors throughout New Mexico, Kansas, Nebraska, and Denver to serve both low-income, low-access (LILA) communities and broader regional markets.

At Padilla Produce Inc., we believe farming is more than just growing food—it's about nourishing communities, preserving family values, and building a sustainable future through agriculture.

Freshly cut watermelon slices displaying vibrant red flesh and green rind, arranged on a light-colored surface. Perfect for summer snacks and hydration.
A vibrant double rainbow arches over a grassy landscape, framed by a colorful flower bed in the foreground, under a cloudy sky.
Smiling woman in a straw hat holding a large, freshly cut watermelon at a farmers market, showcasing vibrant red flesh and green rind, with a sign in the background featuring the name
Decorative pumpkins featuring Halloween-themed designs, including a white pumpkin painted with a skeleton and another with ghost illustrations, arranged in a wooden crate alongside vibrant orange pumpkins and a jar of yellow flowers, set against a sunny outdoor backdrop.
A pile of ripe yellow melons displayed at a market, with a colorful backdrop featuring playful artwork and various other fruits visible in the background.
Vibrant zinnia flowers in various colors, including pink, orange, and yellow, blooming in a garden setting under a clear blue sky, with a barbed wire fence and grassy landscape in the background.
Watermelons growing on sandy soil, surrounded by lush green foliage in a sunny agricultural field.
Colorful wooden watermelon sculpture in foreground with a scenic view of open fields and a clear blue sky in the background, showcasing rural landscape and roadside.
Freshly harvested watermelons stacked at a local farm stand in Southeastern Colorado, showcasing vibrant green and dark skin varieties.
Pumpkins with carved faces, including a